Portfolio » PivotLink

CEO

Bruce Armstrong

Bruce brings over 25 years of experience developing, marketing, selling, and investing in technology to PivotLink, with an emphasis in data warehousing and analytic applications.

Prior to joining PivotLink, Bruce served as Chairman and CEO of venture-backed Kickfire, a pioneer in next-generation data warehouse appliances focused on the open source MySQL database market (acquired by industry leader Teradata in 2010).

Earlier, Bruce served as President and CEO of publicly-traded KNOVA Software, a leading provider of search and analytic applications for unstructured data. Prior to that, he was EVP of Sales & Marketing at Broadbase Software, where he helped create the analytic application category for CRM, and VP & GM of the Server Products Group at Sybase, where he ran the company's $700M enterprise database management business. Bruce started his career at Teradata Corporation, where - after seeing the company through a successful IPO and acquisition by AT&T/NCR - he was named VP & GM of the $500M Enterprise Solutions Division, President of Teradata, and a company officer of AT&T.

Mr. Armstrong has a Bachelor’s Degree in Computer Science from the University of California at Berkeley.

Details

Sector(s):

Data as a Service, SaaS

Status:

  Private

StarVest Company Since:

February 2009

StarVest Partners II, L.P. invested in Series C Participating Preferred Stock in PivotLink, Inc, a Washington Corporation headquartered in Seattle, Washington with an executive office in San Francisco.

Company Founded:

1999

Contact Info

San Francisco Office

One Post St., Suite 900
San Francisco, CA 94104
Phone: (866) 625-9884
Fax: (415) 544-5295

Bellevue Office

15325 SE 30th Place, Suite 300
Bellevue, WA 98007
Phone: (425) 460-1000
Fax: (425) 460-7780

News

Board of Directors for PivotLink Business Intelligence System and Dashboards

12.14.2010

Best-of-Breed Leadership and Advice from Our Seasoned Board of Directors Innovating a market not only takes a strong company team, it takes committed support from a strong, expert Board. PivotLink's Board includes investors who are savvy about business intelligence technology and SaaS, as well as extremely successful CEOs who changed the way their customers did business.  read more

Business Intelligence Training

10.29.2010

Learn to Harness the Power of PivotLink Build skills and capabilities that maximize your PivotLink investment with our customer education programs. PivotLink offers a variety of delivery formats to suit your needs. The combination of expert-led live courses, online webinars and self-paced eLearning courses provides each level of user with a wide range of opportunities to quickly gain expertise of our product.   read more

More News from PivotLink »

Blog

DMA's PivotLink solution is best-in-class

08.30.2011

For the hottest trends and success stories in SaaS business intelligence, don’t miss the Computerworld BI & Analytics Perspectives conference Sept. 19 - 21, 2010 in La Jolla, Calif.We just got word that PivotLink customer Distribution Market Advantage (DMA), the leader in food service supply chain systems, will take center stage when Computerworld honors the finalists in its 2010 Best Practices in BI and Analytics Awards program.Beating out 90 global submissions in the category “Improving Results through Cloud-Based BI” is quite an accomplishment for a 22-person company that doesn’t fancy themselves as technologists. DMA’s “e-Advantage” BI environment integrates...

Hot BI Trends for 2011

08.29.2011

There is a lot talk in the market about the future of analytics and what will make BI pervasive, something I’ve posted on recently.  A common theme has emerged around delivering a solution to end users that meets their needs for metrics and KPIs that relate to their area of the business. Michael Miller’s post on PC Magazine highlights the “big strategic trends that will drive IT in 2011” according to a Gartner report in which “Next Generation Analytics” rose to #3. Similarly, Forrester analyst Gene Leganza’s post on the “Top 15 Technology Trends Enterprise Architects Should...

PivotLink Names New CEO

08.05.2011

Today is an exciting day at PivotLink – Bruce Armstrong has joined the company as our new President and CEO. Bruce has held CEO and other senior executive roles at several successful companies including Teradata, Sybase, Broadbase, KNOVA, and most recently at Kickfire. We are very excited to have someone of Bruce’s caliber and experience join the PivotLink team!You can read more about Bruce’s background by checking out the press release. This is a very exciting time for PivotLink!

Introducing ReadiMetrix for Retail

08.04.2011

PivotLink just announced a new addition to our ReadiMetrix portfolio – ReadiMetrix for Retail. It’s essential to analyze and measure key business metrics, but defining and monitoring those metrics can be tricky. To make it easy for our Retail customers and partners, we developed a quick start solution based on best practices from 40+ top retailers. ReadiMetrix for Retail provides more than 60 pre-built key performance indicators (KPI’s), reports and dashboards to help retailers quickly get the answers they need to improve business results.ReadiMetrix for Retail allows you to explore massive amounts of information...

What makes cloud solutions secure?

07.20.2011

When it comes to the Cloud, there have been plenty of red flags raised around security in the past several years. The old guard software companies say that companies going to the cloud are taking a security risk. CIOs hesitate to unleash data outside the corporate network because if a breach or a leak occurs, their job is on the line. Security consultants want to help by delivering your company advisory services and audits, but often these can come at a high price.But is the cloud really not secure enough?  Most IT directors want assurances that Cloud providers deploy industry-standard...

More Blog Entries from PivotLink »

Tweets

05.17.2012 (12 hours ago)

pivotlink: Are your #retail marketing & merchandising #analytics hummin'? Find out in webinar 10PT w/Gump's http://t.co/oI8JGd5h #plccr #BI | Read more...

05.15.2012 (3 days ago)

pivotlink: Congrats to our customer @Freshpair named favorite online shop June @InStyle http://t.co/LTlkvdG8. Cool at home bra fitting! | Read more...

05.15.2012 (3 days ago)

pivotlink: Join us Thurs: Creating Profitable Customer Segments webcast 5/17 @RTouchPoints @gumpssf. Use #PLCCR. #retail #marketing #CRM | Read more...

05.15.2012 (3 days ago)

pivotlink: TY RT @rtouchpoints The RTP newsletter is out! Feat. this wk @pivotlink @PitneyBowes @ibmretail @JunctionSol @SASRetail @hughesnetsystms... | Read more...

05.15.2012 (3 days ago)

pivotlink: We agree RT @joanna_rustin PwC Tech Forecast webnr-Mike Driscoll @metamarkets says trend changing how biz operate is shift to SaaS analytics | Read more...

Privacy  |   Legal