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PrecisionDemand (formerly Lucid Commerce) was founded in 2005 with the goal of improving the performance of direct response television advertising through innovations in targeting, measurement and optimization. Delivering these fundamentals on TV requires coordinated innovations in process, technology and statistical modeling. The result is a scientific approach that produces predictable and ultimately superior profit-performance from direct response television advertising. The platform is called MarketScale.
Proceed Media Group, part of the PrecisionDemand family, is a full-service direct response media agency employing all of the sophistication of the MarketScale platform to produce predictable and superior profit performance for clients.
CEO
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Jon Mandel
Jon Mandel is a 30 year veteran of the advertising, media, investment and communications industries, most recently holding the CEO position at NielsenConnect, a subsidiary of The Nielsen Company. During his tenure he successfully integrated Neilsen ratings data with consumer behavior to create enriched business and targeting information. Prior to Nielsen, Jon held a long-term executive positions with Grey Global Group, overseeing the creation and launch of the industry’s first online-only media agency (media.com) and was also one of the drivers in the formation of MediaCom Worldwide, Inc. At MediaCom Worldwide Jon served as Chairman, Chief Global Buying Officer and Co-Chief Executive of MediaCom Latino. Jon currently serves as a member of the Board of Directors of Citadel Broadcasting, the International Radio and Television Foundation, the John A. Reisenbach Foundation, and the New York chapter of the Juvenile Diabetes Research Foundation, in addition to sitting on advisory boards at eXelate and Indoor Direct.
Details
Sector(s):
Data as a Service, SaaSStatus:
PrivateStarVest Company Since:
July 2011StarVest Partners II, L.P. invested in Series C Preferred Stock of PrecisionDemand, which is headquartered in Seattle, Washington with offices in New York City.
Company Founded:
2005Contact Info
PrecisionDemand
159 S. Jackson St., Suite 200
Seattle, WA 98104
Phone: (206) 682-1093
Fax: (206) 484-2074
News
Jon Mandel on the power of TV measurement
04.02.2012Why Television still works! April 2012 Brand Fast-Trackers speak with our CEO Jon Mandel about the power of modernizing TV. Listen to it here.
Advertising Research Foundation 2012 David Ogilvy Awards
03.10.2012PrecisionDemand wins an Ogilvy award! March 2012 We are thrilled to announce that PrecisionDemand has won an Ogilvy award in the Retail/E-Tail category for our work with Rockwell Tools. The Ogilvy Awards celebrate the extraordinary and creative use of research in advertising. Read more about the Ogilivies here or watch this 2011 Ogilvies video. The Ogilives will be held [...]
Media Magazine’s Outfront Conference
03.09.2012Stellar Agenda Awaits you in NYC next month Top advertisers, agencies, and network executives will discuss and debate the shape of the biggest advertising market of the year at Media Magazines Outfront Conference, April 10th NYC. Register early and come join the discussion among the media giants – including our own Jon Mandel!
PR Newswire: PrecisionDemand Subscribes to Rentrak
03.01.2012PR Newswire: PrecisionDemand Subscribes to Rentrak for Both National and Local TV Ratings Information March 1, 2010 Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a major contract with PrecisionDemand which will be subscribing to both Rentrak’s TV Essentials and StationView Essentials census-based TV [...]
25% Campaign Improvement
03.01.2012A direct response leader was marketing a product that had been on the air for over 5 years. Their challenge was that they were managing multiple agencies that were taking a traditional approach to media buying. The client sought a new agency that could improve ROI by bringing a fresh approach to media planning, buying, and optimization.
More News from PrecisionDemand »
Blog
Jon Mandel on the power of TV measurement
04.02.2012Why Television still works! April 2012 Brand Fast-Trackers speak with our CEO Jon Mandel about the power of modernizing TV. Listen to it here.
Advertising Research Foundation 2012 David Ogilvy Awards
03.10.2012PrecisionDemand wins an Ogilvy award! March 2012 We are thrilled to announce that PrecisionDemand has won an Ogilvy award in the Retail/E-Tail category for our work with Rockwell Tools. The Ogilvy Awards celebrate the extraordinary and creative use of research in advertising. Read more about the Ogilivies here or watch this 2011 Ogilvies video. The Ogilives will be held [...]
Media Magazine’s Outfront Conference
03.09.2012Stellar Agenda Awaits you in NYC next month Top advertisers, agencies, and network executives will discuss and debate the shape of the biggest advertising market of the year at Media Magazines Outfront Conference, April 10th NYC. Register early and come join the discussion among the media giants – including our own Jon Mandel!
PR Newswire: PrecisionDemand Subscribes to Rentrak
03.01.2012PR Newswire: PrecisionDemand Subscribes to Rentrak for Both National and Local TV Ratings Information March 1, 2010 Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a major contract with PrecisionDemand which will be subscribing to both Rentrak’s TV Essentials and StationView Essentials census-based TV [...]
25% Campaign Improvement
03.01.2012A direct response leader was marketing a product that had been on the air for over 5 years. Their challenge was that they were managing multiple agencies that were taking a traditional approach to media buying. The client sought a new agency that could improve ROI by bringing a fresh approach to media planning, buying, and optimization.